Overview On The Best Beauty Bloggers In Singapore
Up and Coming Beauty Bloggers
1. Mag @makeupstash 7.1k followers
Mag founded Makeup Stash in 2008 as a Singaporean beauty blog doing reviews and write-ups solely on beauty products. As a result of her laser-sharp focus on just beauty products, her followers are always excited to see what beauty products mag will try next. Makeup Stash features hundreds and hundreds of products from a wide array of unique beauty brands.
2. Sarah @beautybyrah 4.1k followers
Sarah founded Beautybyrah in 2014 which is a beauty blog heavily featuring makeup and skincare. Beautybyrah is dedicated to reviewing both drugstore and high-end beauty products as well as providing makeup inspiration and ideas through pictures and swatches.
On her blog, you can find detailed beauty reviews, makeup tutorials, journaling prompts, lifestyle bits, book notes, food recipes, and travel pieces.
3. Vivian Tian @veeviisme 5.5K followers
As a versatile blogger and content creator, Vivian loves posting exciting content on a wide array of niches from lifestyle, food, and gifts. As such, her loyal audience never gets bored of her!
But with the large portions of content revolving around skincare and makeup products, Vivian is still one of the best beauty influencers in Singapore.
4. June @junedujour 6.3k followers
Having a very bubbly and magnetic personality, June attracts a very loyal following who are interested in her daily adventures and pursuits of the beautiful through authentic skincare product reviews.
The fashion expert has clinched notable accolades such as Singapore Blog Awards 2014- Best Beauty Blog Finalist and The ION Orchard Insider finalist, as well as being a Blackbox Singapore Editor and Clozette.co
5. Cyndi Soh Xinyi @xinyicyndisoh 7.5K followers
As a beauty, fashion, and lifestyle blogger from Singapore, Cyndi posts her authentic experiences on both her blog and social media. As such, her audience is always intrigued by the honest reviews and stories that she tells.
Uniquely, Cindi has a huge passion for writing — be it writing for work, blog or C-pop lyrics. She has published 3 songs so far and was nominated for Mediacorp’s Star Awards 2018 “Best Drama Theme Song”.
6. Ena Teo @ena_teo 7.4K followers
As a graduate from the LASALLE College of the Arts and having majored in Fashion Media & Industries, Ena Teo is a go-getting, trendy, and vibrant influencer and blogger. As a fellow acne-struggler, Ena proactively documents tried and tested beauty products and treatments that have worked for her.
As such, her steady base of following appreciates her realness and genuine skincare advice that she has tried and tested. Ena is focused on producing fashion, beauty, and lifestyle related content.
7. Missy Qiqi @missyqiqi 8.4K followers
Qiqi is an entrepreneurial mother of four who is an e-commerce business owner, parent blogger, and a web designer. Her blog and social media revolves around beauty, food, lifestyle, and parenting.
This driven mum and influencer hopes to be an informative channel for parents and to spread positive energy for ladies to feel great about themselves and their lives. It’s no wonder why her authenticity has attracted so many ladies to her content.
8. Clara Song @dblchin 8.3k followers
As a passionate makeup artist and proud mother of two lovely children, Clara Song goes by the nickname “Dblchin” which comes from the words “double chin” — her strongest nemesis and partner in crime after digitally bringing it to life.
Being extremely driven, Clara’s social media and blogging journey continues with a deeper meaning, aiming to showcase her work as an individual and makeup artist. She has been featured in various magazines such as Glow & Aesthetics and Beauty Singapore.
9. Ivia Nat @ivianathui 9.8K followers
Ivia Nat is a popular beauty, lifestyle, and food blogger who does showcases and introductions on a wide range of products. Brands love working with Ivia due to her creative ways of promoting their products to her audience in an entertaining way.
Ivia goes the extra mile to ensure that the products she endorse are actually beneficial for her audience, helping her create a strong loyal following.
Rising Beauty Bloggers
10. Roseanne Tangrs @roseannetangrs 14.2K followers
As a certified and professional make-up artist, Roseanne is passionate about empowering the everyday woman with quick beauty tips, beginner-friendly makeup tutorials, and genuine product reviews. She has a respectable goal of aiming to revolutionize the way women see beauty and make everything she loves about make-up accessible to alll.
Roseanne has been teaching makeup workshops in Singapore, helping her build a strong following of make-up enthusiasts.
11. Cinddie @cinddie 14.2K followers
Cinddie is a Singapore based fashion and beauty blogger. On her Instagram and blog, she creates content on her favourite beauty products, fashion, and beauty trends. She is known for her love in uncovering new brands and hidden gems that beauty bloggers rarely do reviews on.
Brands love Cinddie for her ability to take amazing shots of their products from creative angles, making her audience constantly looking forward to what’s coming.
12. Roanna T. @paradeoflove 20k followers
Roanna is a marketer by day, beauty blogger by night. Her social media, Parade Of Love, is literally a parade of all the things she loves. She has a focus on skincare and makeup reviews, tips, and tricks.
She has a deep passion for all-things-beauty, which often translates through the vibrant makeup looks she creates. Her content and posts oozes passion & effort which is well appreciated by her followers.
13. Ms Hannah Chia @mshannahchia 21.3k followers
Starting as a personal site to document food hunting experiences, Hannah has evolved her blog into a platform where her team shares their love for travel, photography, beauty, and lifestyle.
Firmly sticking to her motto that “good things are meant to be shared, so are bad experiences”, this beauty blog has built a large following that is attracted to her transparency and authenticity.
14. Cheryl @beautifulbuns_sg 35k followers
Just on her Instagram feed, you’ll be enthralled by the aesthetically pleasing & creative photos showcasing beauty products. Her eye for aesthetics and photography has constantly made her followers look forward to her next post. It’s no wonder brands love working with her.
With her promise for truthful, accurate and helpful beauty product reviews, coupled with the fact that her content oozes authenticity and personality, it isn’t surprising that her loyal fanbase has been rapidly growing.
15. Karen Ashley Ng @renzze 30.1k followers
As a business owner, research consultant, and freelance beauty, lifestyle, & travel writer, Karan Ashley Ng has co-founded several passion-fueled businesses. She has worked with various international brands and tourism boards both in Singapore and in countries such as Spain, Philippines, Taiwan, Japan, Indonesia and more. Some notable brands include SK-II, Dolce&Gabbana, AirAsia, EVA Air, Thai Airways, Tigerair, Lancôme, Singapore Turf Club, LG, SONY, Samsung.
16. Celine Chiam @chiamhuiy 31.2K followers
Being a passionate beauty, food and travel blogger, Celine Chiam has a strong loyal following who looks forward to her beauty tips and recommendations. She also frequently blogs about her food adventures, as well as beauty recommendations from her own experience.
17. Jamie Tan @jamietyj 43.9k followers
With over 5000 Youtube subscribers and 44,000 Instagram followers, Jamie is well-known for her beauty product reviews and makeup routines. This passionate beauty and lifestyle blogger was CLEO’s Next Top Beauty Blogger Finalist in 2010 and Influence Asia Top Beauty Influencer (Singapore) Finalist in 2015.
She also has a growing Youtube channel featuring her adventures with the latest beauty products.
18. Katie Kate Yong @katepurk 48.7k followers
Katie is a beauty & lifestyle blogger who frequently posts beauty product recommendations based on what she thinks is best for her fans. On her blog, she tells captivating stories of her experiences and suggestions that her readers will likely find useful.
Popular Beauty Bloggers
19. Nicole Changmin @nicolechangmin 66.5k followers
With an extremely aesthetic feed, Nicole frequently posts about beauty and lifestyle on her social media. Her loyal fans always look forward to her beauty product recommendations that she carefully chooses. Being featured on RealTalk on Youtube, Nicole is widely known in Singapore, especially towards millenials and Gen Zs.
20. Leanne Ho @loveforskincare 66.6k followers
As a role model for other ladies, Leanne’s Instagram feed is filled with extremely aesthetic photos showcasing her beauty product recommendations. Her creative eye for coming up with unique angles for her product recommendations is what separates her from other beauty bloggers.
Leanne was also the Beauty Awards Judge for SG Women’s Weekly, Her World, Nuyou, Harper’s, and Clozette.
21. Sophie Willocq @sophiewillocq 85.8k followers
Being the youngest winner at New Paper New Face (largest local modelling competition) in 2005 at just 15 years old, Sophie has a large social media following who look forward to her captivating lifestyle & beauty posts. She has also appeared in big magazines like Seventeen & Cleo and large brands like Canon.
22. Xin Lin @xinlinn 142k followers
As one of the most popular and influential beauty bloggers locally, Xin Lin posts lifestyle, travel and of course, beauty products & recommendations. Xin Lin was just 14 years old when she started her blog, which is filled with her adventures & experiences in travel, food, and beauty. Her Youtube channel is also filled with vlogs and product recommendations which her fans appreciate.
23. Christabel @bellywellyjelly 258k followers
Having a strong following of over 258k followers on Instagram and 47k subscribers on Youtube, Christabel has built a loyal following of fans who look forward to her travel, beauty and lifestyle content. Christabel treats her blog as her safe hideout to stash her midnight thoughts and advice that she would excitedly tell her sister if she had one.
24. Melissa Celestine Koh @melissackoh 264K followers
As a passionate entrepreneur and content creator, Melissa frequently updates her socials and blog about her newest adventures, recommendations, and advice. With a large following of close to 265k followers, her fans look forward to her content featuring travel, lifestyle and beauty.
Despite her popularity, Melissa is still down to earth and is a role model for others. She supports and participates strongly in causes she believes in — such as the environment, the poor, and the elderly & sick.
25. Mongchin Yeoh @mongabong 277K followers
Going by the nickname Mongabong, Mongchin Yeoh is a well-known beauty and lifestyle influencer who offers valuable reviews & recommendations on beauty products that she tried. As a fashion and beauty lover, Mongabong boasts a loyal following of 277k on Instagram and close to 100k Youtube subscribers.
Her blog is where she shares little parts of herself with her readers, as well as food, fashion and lifestyle content.
26. Bong Qiu Qiu @bongqiuqiu 285k followers
As a proud mother of 2 daughters and 1 son, Bong Qiu Qiu frequently updates her blog with photos of her beloved children and their growing journey. Her reputable following of 285k followers on Instagram appreciates her authenticity and unfiltered thoughts being conveyed through her content.
27. Drea Chong @dreachong 306k followers
Undoubtedly one of the top beauty bloggers in Singapore, Drea Chong amassed a whopping 306k followers on Instagram where she frequently posts about lifestyle, fashion and beauty. This influential figure has been featured in NOC KnockOut Challenge as a judge.
As the director of DC Edit, Drea Chong creates content about beauty, career, lifestyle and fashion.